Inbound recruiting, attract the talent you need

The world of recruitment has changed. Today, candidates have more options than ever, and it's no longer enough to post an offer and wait for applications. How can you attract the best professionals and that, in addition, they stay with you? The key is in the Inbound Recruiting.

What is Inbound Recruiting?

Inbound Recruiting is a strategy focused on attracting, connecting and retaining talent in a natural way. Unlike traditional recruitment, which is based on actively searching for candidates, Inbound Recruiting focuses on building an attractive employer brand so that candidates are interested in your company.

In an environment where 75% of candidates are not actively looking for employment (LinkedIn, 2022), but if you are open to hearing new opportunities, having a well-defined strategy can make the difference between getting or losing the best talent.

How to attract talent to your company?

If you want candidates to be interested in your company, you must first make sure that there is an attractive showcase where they can get to know you: your Career Site.

Keys to an Effective Career Site

1. Show your culture and values: Share employee testimonials, images and videos that reflect the daily life of your company.
2. Publish attractive and clear offers: Uses a visually appealing design and includes key information such as salary, benefits and opportunities for growth.
3. Improve the user experience: Make sure your website is intuitive, fast and mobile-friendly.
4. Facilitates the application: A simple and fast form improves the conversion rate of visitors to candidates, here conversational chatbots are a very good option to improve the candidates' experience. According to CareerBuilder, 60% of applicants abandon a complicated enrollment process.
5. Take advantage of Social Recruiting: Share offers on social networks and encourage your employees to be ambassadors for your brand.

Improving the candidate experience with Chatbots

As we mentioned in the previous point, it's not enough to attract talent; you must also offer an agile and personalized application experience. This is where the conversational chatbots. The incorporation of virtual assistants in the Career Site itself can revolutionize your selection process from the first contact with the candidate:

• Immediate and personalized attention: The chatbot interacts with candidates in real time, answers frequently asked questions and guides them to the vacancies that best fit their profile.
• First automated filter: Collects key information such as experience, skills and salary expectations, sending structured data to the selection team.
• Streamline the process: Reduces selection time by pre-classifying candidates and allowing recruiters to focus on the most suitable profiles.
• Increased engagement: A chatbot encourages interaction from the start, making candidates feel valued. In fact, a Phenom People study indicates that companies with chatbots increase their application conversion rates by up to 40%.

A good Inbound Recruiting strategy not only focuses on attracting candidates, but on keeping their interest, even if they aren't hired right away. How to achieve this?

1. Keep in constant communication: 85% of candidates expect to receive updates on their application (UNIR, 2021). Automate emails or notifications to report on the status of the process.
2. Build a talent base: Don't miss out on valuable candidates. Save their information and keep in touch with them for future opportunities.
3. Send valuable content: A newsletter with company news, employment tips or employee stories can strengthen the bond with candidates.

Inbound Recruiting has come to transform the way in which companies find talent. A good strategy, supported by a Optimized Career Site and a conversational chatbot, can make the difference between a slow and complicated selection process or an agile and efficient one. Do you want to improve your recruitment strategy and attract the best professionals? It's time to launch Inbound Recruiting!