Social Recruiting

Technological development has generated competition between companies to attract candidates, so hiring processes have evolved by leaps and bounds.

The labor market has changed and, therefore, it is necessary to bet on new techniques to attract the right candidate. At this point, Social Recruiting strategies have ceased to be an alternative and have become an essential link for recruitment.

It's no wonder that this trend is becoming increasingly viral as digital natives continue to join the workforce, and millennials are increasingly occupying leadership positions.

So how can companies take advantage of social media to attract candidates? Keep reading!

What is Social Recruiting?

Social Recruiting is a strategy for search, attract and hire talent through the advantages provided by social networks. The peculiarity of this type of recruitment compared to other methods is that active and passive candidates are obtained.

This means that not only will we get candidates when we upload a job offer, but we can go further. Having a good brand image and values with which we are identified will make new candidates contact us spontaneously and actively, regardless of whether we have posted a vacancy or not.

One of the first things we do before selecting a candidate is to check their social networks. This type of search helps companies to get closer to people through their publications, and to detect to what extent they could become part of the company.

Job search platforms are able to recruit workers who are in active search, however, Social Recruiting goes further. He manages to contact candidates who are currently working in other companies, but may be tempted to change jobs if an offer with significant professional growth is presented. ‍

Social Recruiting Strategy

The strategy will depend on your employment needs and the specific characteristics of the organization. No company is the same as another and, therefore, each recruitment strategy is different. However, we can list some basic points:

Connect and engage directly with your audience:

Making users know the company and want to work for it is the main objective. You have to offer great benefits and business projects to professionals to attract them.

The Social Recruiting strategy must convey the company culture:

Having a clear idea about the company's values is crucial to define the lines of messages that you'll be spreading throughout the social Recruiting process. Your social media channels are an online version of your company focused on a wider audience, so it's essential that you look like it.

One of the first things candidates do to decide if they would be interested in being part of an organization is to search for them on social networks: their accounts, references, publications... All these details serve as a cover letter.

Social media advertising:

Companies can use digital ads to segment the potential audience that the ad is aimed at, for example, a job offer aimed at the group we have chosen.

Choose the right social media platform:

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LinkedIn

It is the most effective social media tool for Social Recruiting. Being oriented to the labor sector, it has a wide variety of very powerful functions that are very helpful in highlighting corporate culture and recruiting potential candidates.

In addition, LinkedIn offers an advanced search for people that is very useful for recruiters and has an option to publish job offers.

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Facebook

Facebook allows companies to post links to their offers, along with the option to share multimedia content such as photos and videos. The “Graph Search” function allows you to search for variants of a user's profile, based on their interests, places where they studied, location, etc. You can perform very specific searches.

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Twitter

Twitter also allows organizations to share links to their vacant positions and other posts related to company culture. Although your advanced search has more limitations than Facebook, it's possible to search for candidates using hashtags, keywords, and specific phrases

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Advantages of boosting Social Recruiting processes with hr bot factory:

As you may have seen, the effectiveness of Social Recruiting depends a lot on your company being able to generate a loyal community on its social networks. However, once you reach that goal, it will be much easier for you to attract suitable candidates for your organization.

To make this process easier for you, you can opt for the hr bot factory recruitment software. Through our platform, you can manage different recruitment sources from a single space. It will allow you to automate personnel selection processes, in addition to saving time and avoiding duplicate CVs.

Monitor the statistics of all channels from a single tool, in which you will obtain a ranking of all the candidates that the chatbot has interviewed, according to the hard and soft skills that you think are most important for the position you need to fill.

Thanks to our solution, you will minimize the risk of information loss. Just what you need to give that differential experience to your candidates.

Make it easier for you and most of all, for them.