Applicants' expectations in the selection process

Forget everything you knew (or thought you knew) about the labor market. Today, the rules of the game have changed and candidates' expectations are redefining how companies should attract and retain talent. It is no longer the company that chooses the candidate, but the candidate that chooses the company and this change of power implies a complete reevaluation of the selection processes and the corporate brand image.

👓 How do you see it in Alain Afflelou?

Alain Afflelou has noticed it firsthand: “Before, the company chose the candidate and now it is the candidate who chooses the company. This implies having to work on the selection processes and the brand image from another perspective. With innovation, using new technologies, telling what you do and how you do it.” In this context, it is crucial that companies adopt new technologies and strive to tell their story in an attractive and transparent way. It is not enough to analyze candidates; now companies must also be prepared to be thoroughly analyzed by candidates. It's vital to manage your online reputation and highlight values and business culture.

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🐊 What is your opinion of Lacoste?

Lacoste also notes changes in expectations: “Before, we were looking for a stable job, a determined and fixed salary. The new generation no longer seeks the indefinite, they want to change, to see other things, and they value other aspects much more than just the salary. They want companies to go further, to have solidarity projects, values that they share, etc.” Companies must go beyond offering stability and good salaries. They must be able to provide purposeful projects, show a strong commitment to social responsibility and offer a flexible and attractive work environment. Authenticity and shared values are now key factors in attracting the next generation of talent.

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🛒 How do they live it in Dia?

DIA highlights the importance of simplicity and efficiency in the selection process: “To make life a little complicated for candidates: to have a positive experience at all stages of the selection process and that it is easy and simple, complicated things cause abandonment”. In a world where promptness is key, companies must simplify and streamline their selection processes to provide a positive, frictionless experience. Implementing user-friendly selection systems and ensuring clear and consistent communication are essential steps to avoid losing valuable candidates.

The labor market has evolved and so have candidates' expectations. Companies must adapt by offering innovative selection processes, positive candidate experiences and a work environment that goes beyond a competitive salary. It's time to reinvent yourself and put the candidate at the center of the strategy to attract and retain the best talent. Companies that don't adapt to these changes risk being left behind in the race for talent. It's time to change the chip and lead the change!

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