B2E: The key to better communication

Terms such as B2B (business to business) and B2C (business to customer) are quite fashionable, because within the field of human resources we can also find the term communication B2E “Business to Employee”. It deals with digital media and platforms to develop relationships and internal communication with employees. Actually, their goal is to attract and retain talent. In this sense, it seeks that the tools improve their productivity and work satisfaction. These aspects make it a very dynamic and constantly evolving topic.

Why is it a tendency to use B2E strategies?

The efforts of HR departments to attract and keep talent have brought this B2E technique to the fore. The goal is to demonstrate to employees that the organization promotes the best work environment.

It could be said that the company is transformed into a kind of product, where the customer is the labor market, and whose offer is composed of values and business culture.

The opportunity for internal growth, better working conditions, environment, flexible hours... among other benefits become the competitive elements of this type of strategy.

These strategies are based on:

Development of digital platforms with multiple uses: collaboration for teamwork, task and project management, or personnel administration, among many others.

The increase in demand for specialized personnel or experienced in some professions. Therefore, companies generate great competition to attract the best talent.

The rise of the teleworking system which requires new strategies for the relationship between employees and companies.

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Benefits of using B2E Strategies

1. Better quality of life

In fact, a good B2E strategy can increase talent retention through a significant improvement in the way in which employees experience their working day (types of work to do, opportunity to share their opinion, digital tools that help them intelligently in their work, spaces for dialogue).

2. Improved productivity

It's impossible to deny that a motivated worker will always bring more joy and passion to their work. In fact, the most obvious results of a successful B2E strategy are seen in a gradual improvement in communication between the company and the employee and also in a better management of general internal information, allowing employees to work more efficiently.

Obviously, all these efforts are made to generate better communication: not only that the employee feels understood, but also that they can express their opinion and contribute in a healthy and necessary way to the internal and corporate communication of their company. We must not forget that a truly motivated and committed collaborator is one who can identify with the mission of his company and who, therefore, can recognize parts of himself in the mission and vision that drives his company. This, clearly, would not be possible without the communicative approach that the B2E strategy has.

4. Work benefits

We must not forget that offering relevant tools to workers is crucial in allowing us to evolve the business. In fact, when talking about B2E, many might think that we are referring only to technologies that facilitate the daily work of our team, but the truth is that reference is also made to those technologies and tools that allow them to feel more integrated with the company.

For example, through the employee line solution offered by hr bot factory, our AI automatically answers and processes all employee requests, giving them feedback on their status automatically.

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How to implement B2E strategies in a company?

Choosing a software:

The main element to consider is the choice of the platform or software that will serve as the basis for implementing them. In addition, the administration of this program is aimed at key personnel responsible for directly managing the requirements of employees and workers, such as human resources.

Collection of accurate and reliable information:

Include surveys aimed at obtaining information that allows the design of a B2E strategy.

Internal communication:

Other functionality, such as managing internal communications through push notifications, chats and “one to one” meeting scheduling, covers all categories of employees and situations.

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Providing spaces for dialogue, efficient tools and implementing effective ways to improve the quality of work life of employees (and, incidentally, increase retention) are key strategies that we must implement if we want our business to continue. Ultimately, it is these practices that will determine the future health of our company.