Technology in attracting talent with Ferrovial, Teleperformance and VIVA Hotels

In a world where attracting talent has become a mix of strategy and technology, we brought together three giants from the HR sector to share how they are transforming the game. Ferrovial, Teleperformance and VIVA Hotels they left us with key ideas in our Ideas Board about the role of technology in attracting talent. The result? Real examples of how innovation is making a difference.

Ferrovial: AI at the service of talent

Lucía Gutiérrez, HR Strategy, Engagement & Innovation Manager at Ferrovial, made it clear to us that when it comes to talent, time is money. How do they make the most of it? Automating repetitive tasks with AI so your team can focus on what really matters: people.

But that's not all. Ferrovial doesn't just rely on technology to save time, it also uses it to make intelligent decisions. Data analysis, pattern identification and decisions based on solid information are your secret formula for optimizing processes and keeping your team one step ahead.

Hotels VIVA: When Technology and People Collaborate

In a sector as dynamic as hospitality, turnover and talent shortages are constant challenges, but Josep Damiá, Head of Talent Incorporation and Development at Hotels VIVA, taught us that innovation can be your best ally.

From streamlining curriculum screening to faster and more efficient interviews, Hotels VIVA is using technology to save time and, at the same time, provide candidates with a thoughtful experience. But they don't stop there: their onboarding strategy ensures that every new addition feels comfortable and welcome from day one, demonstrating that technology is not at odds with the human side.

Teleperformance: Optimizing Selection Processes

Imagine managing more than 60,000 applications per year. Such a challenge would require an army of recruiters... or a well-tuned technological system. Alfonso Bris, Talent Management P&C Director at Teleperformance, told us how they make it possible:

• Automated screening to filter applications.
• Self-scheduling of interviews and assessments.
• A system that ensures that all candidates receive feedback.

Not only does this improve efficiency, but it also allows recruiters to focus on what really matters: the most relevant profiles and human contact.

Technology as a companion, not as a replacement.

If something became clear after listening to these leaders, it is that technology is an essential tool to face current challenges in talent management. But, as demonstrated by Ferrovial, Hotels VIVA and Teleperformance, the key lies in balance: combining the best of automation with the human touch.

Because yes, technology makes it easier to find the perfect candidate, but the real value comes from the HR team that uses it strategically.

And you? How are you integrating technology into your talent attraction strategy?