Promote internal talent for loyalty
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In an increasingly competitive world of work, companies are faced with the challenge of retaining and promoting internal talent. Internal recruitment is presented as a powerful strategy to achieve this, by encouraging staff loyalty and providing opportunities for professional growth. In addition, internal mobility plays a fundamental role in employee development, allowing them to acquire new skills and face new challenges.
This loyalty tool is increasingly becoming a protagonist among HR professionals due to all the benefits it provides, both to the company and to its employees.

What is internal recruitment?
Internal recruitment is a strategic approach in which companies seek candidates to fill vacant positions through the promotion of current employees rather than hiring externally. This practice encourages talent retention, as employees perceive that the organization values and recognizes their potential and experience. Knowing that they have opportunities for growth within the company increases employee motivation and commitment, which contributes to their long-term retention.
This loyalty tool is not new, LinkedIn's Global Talent Trends 2020 report already stood out as one of the trends that would be present in the future and that is the case, since the 73% of talent management managers say that internal recruitment is increasingly significant in their company.
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Benefits of internal recruiting.
Some of the main reasons to consider this loyalty tool are:
Improving the work environment.
Employees appreciate opportunities for advancement and development within the company, which creates a positive and motivating work environment.
Cost savings.
Internal recruitment is often cheaper compared to outsourcing, since it does not require complex selection processes. In other words, there is no need to invest in advertising or advertisements on employment platforms.
Fast adaptation.
Internal employees are already familiar with organizational culture and processes, which accelerates their adaptation to new roles and is more likely to adapt successfully than an external person.
Loyalty of the best.
In this way, people's effort and work are valued. It also shows that the company is committed to the professional development of its team.
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However, no matter how many benefits it provides, internal recruitment is not infallible and must be done correctly.
To prevent it from going wrong or causing a bad working environment, it is essential establish clear and transparent criteria for the selection, offer equal opportunities for all internal candidates, provide constructive feedback to unselected employees, and ensure that all employees are informed and up to date about opportunities for development and growth in the company.
HOW TO CARRY OUT INTERNAL RECRUITMENT?
Vertical promotion.
It involves promotions to positions of greater responsibility, allowing employees to face new challenges and assume leadership.
Horizontal promotion.
It involves changes to different roles but at the same hierarchical level. It provides an opportunity to acquire new skills and knowledge in various areas.
Scholarship profiles.
Count on the intern profiles that have stood out to occupy permanent positions in the company once you finish your scholarships.
Internal talent pool.
Establish a database with information on employees interested in new opportunities within the organization, including the registration of skills, competencies, interests, etc. In this way, the company can quickly identify suitable internal candidates to fill positions.
HOW CAN AI HELP WITH INTERNAL RECRUITMENT?
In the internal promotion process, Artificial Intelligence (AI) offers innovative solutions to identify and develop internal talent. One of the outstanding tools is the Assessment Center, which makes it possible to evaluate the potential of employees through interactive tests. Some of its key features are:
Gamification.
An interactive and gamified environment for employees to actively participate in the evaluation process.

Quick and easy access.
Collaborators can access the Assessment Center through a landing page, website or corporate app, streamlining their participation.
Integration with communication systems.
AI integrates with internal communication systems for a smooth and comfortable experience for employees.
Automated analysis.
The information collected in the Assessment Centerr is analyzed using algorithms and AI, providing an accurate and objective assessment of each participant's potential.
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