The first impression counts - Employer Branding

Imagine for a moment that your company is a rock band. Employer branding would be your debut album, the first impression you'll leave on fans - or in this case, on your future employees. And we all know that a powerful first impression can be the difference between filling stadiums or playing in empty bars.

Why should you care about Employer Branding?

Let's get to the point: employer branding isn't just a fad, it's a strategic need. Once again, The lack of qualified talent is an obstacle for 52% of companies. In a world where it's increasingly difficult to attract and retain talent, your brand as an employer becomes your ace up your sleeve. But what are we talking about when we say “employer branding”? It's not just about being a company Cool, but rather to build a good reputation that attracts the best players to your team.

Think about this: the company with the best employer branding is not necessarily the one with the most beautiful offices or the most elegant coffee bar, but the one that has managed to connect emotionally with its current and potential employees. It is the one that manages to get its employees to put on their shirts - and not just because it's part of the uniform.

The power of “word of mouth”

In the era of social media and review platforms, word of mouth not only stays alive, but has been digitized and amplified. Your current employees are your most powerful ambassadors, and their opinions can influence more than any advertising campaign you can launch.

A Glassdoor study reveals that 84% of people would consider changing companies if they have a bad reputation as an employer. And, as if that wasn't enough, 50% of candidates say they would not work for a company with a bad reputation, even for a higher salary. Yes, you read that right. Money isn't everything when your brand as an employer is as attractive as a raw potato.

The war fortalent: a long-distance race

Gone are the days when candidates competed fiercely for every position. Today, companies are fiercely competing for each candidate. In some sectors, the war for talent is more like a long-distance marathon than a simple 100-meter race.

This is where employer branding comes into play. Companies with a strong employer brand have 50% lower hiring costs and they manage to reduce staff turnover by 28%. Having a good reputation not only makes you more attractive, but it also makes you more cost-efficient.

Building your Employer Branding

Creating powerful employer branding isn't a matter of a day, or even a year. It's a constant process of building trust and corporate culture. It's like an “urban legend”, but in a good way: a story that is built over time, that is told by word of mouth, and that defines how your company is perceived in the labor market.

1. Transparency first and foremost: Be honest with your employees and candidates. If there are problems, admit them and work on solving them. Perfection doesn't exist, but authenticity does.

2. Culture that can't be imitated: Any company can offer a good salary or attractive benefits. What can't be imitated is a unique corporate culture, where employees feel truly valued and part of something bigger.

3. Employee Experience: From the first contact in the interview to the last day of work, every interaction counts. Take care of the details and create memorable experiences.

Employer branding isn't just a buzzword in human resources, it's the new reality of an increasingly competitive labor market. It's your chance to stand out in a sea of companies competing to attract and retain the best talent. Remember: it's not about painting a beautiful facade, but about building a solid foundation that will stand the test of time.

And as in any good rock story, your employer branding should leave everyone asking for an encore. It has been said to rock! 🎸