What is endomarketing

Endomarketing is one of the most effective ways to reduce staff turnover and attract highly qualified professionals to the company.

The strategy helps create the feeling of being in the “Best Work Place”.

In this article we will give you some tips on how to implement an Endomarketing strategy in your company. Are you interested?

Keep reading!

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What does Endomarketing mean?

Despite the name, Endomarketing is not just about marketing actions.

Endomarketing is a technique that highlights the importance of motivating your work team to obtain good results: it increases commitment, reduces turnover and attracts qualified talent.

We could also define it as doing “Internal Marketing”, with the support of a series of tools developed to sensitize, inform and motivate your company's employees.

With these tools, you will make them commit to achieving all its objectives and goals. You must see your worker as your “potential internal customer”, so you can achieve the desired results.

Once you manage to make your internal customer feel good about your company, with the products and services you offer, it will be much easier to create a favorable opinion among your external customer. For that, HR and the marketing team need to work together, developing day-to-day activities to motivate the team.

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Why work on Endomarketing?

Before investing in this strategy, it is essential to understand how it affects the company. When employees are happier with where they work, their performance is better. This decreases certain expenses within the company and increases positive results.

1. Motivation

Endomarketing promotes employee motivation. This happens because the company is more open to the ideas and improvements that employees offer. Employee motivation increases when they notice that they are in an environment that cares about work quality and well-being.

2. Increase productivity

As well as motivation, productivity also becomes a reality with good Endomarketing strategies.

When employees feel more motivated and satisfied with their work, they execute it better, with a more proactive attitude and guaranteeing better results.

3. Lower turnover and greater loyalty

Rotation, in any company, is a brake on its growth, on the other hand, if the worker performs his duties in a pleasant environment, he will never want to leave his place of work.

4. Healthier and more pleasant organizational climate

When the company is concerned about the quality of work and the well-being of its employees, the flow of activities improves and the processes are followed more precisely. This influences team performance and increases positive results.

5. Quality of work and well-being

Some activities are stressful. Many end up letting these situations affect their well-being. When the company cares about the health of its employees, the work environment becomes more pleasant and we notice a significant improvement in the mental health of the team and decreases stress in the offices.

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What is necessary to implement Endomarketing?

To carry out an EndoMarketing Plan, you need to do an in-depth analysis of the state in which your company is.

The HR department comes in right now, it needs to discover what employees think of the company, what needs to be changed and restructured and how the company can help them on a daily basis.

Here are the 4 stages that make up the EndoMarketing Plan:

1. Analysis of the environment

The main thing to consider when starting the Plan is to study the way in which the work environment develops in your company.

Sometimes internal problems come from the influence of external factors. The factors to consider are: the company's policies, the sector in which it operates, the selection and promotion of personnel, the size of the company, internal communication and everything you need to do a comparative analysis.

2. Study of the internal market

Once you have identified the external factors that can directly affect the performance of your company's staff, you can analyze the internal environment.

For this reason, it is advisable to use one of these techniques: therapies and/or team meetings, in-depth interviews, surveys that help you identify your expectations or problems that occur.

3. Adaptation Process

Implement necessary policies that help solve, cover and meet the needs of workers.

It is essential that workers are aware of new approaches and required requirements. As well as the various Human Resources policies that you implement, the objective is to facilitate the adaptation of your employees and that at the time of making the changes, it does not generate negative impacts.

4. Plan Control

You are already in the final stage of your EndoMarketing Plan, this is where you will execute and test the bases with which you established your plan.

It is important that you verify the effectiveness of the policies you implemented, so that you can make appropriate corrections, in the event that you detect failures in the established parameters in relation to meeting the objectives you set yourself at the beginning of the plan.

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Congratulations, you already know the steps to design your EndoMarketing Plan. You're ready to implement it in your company.

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